We currently offer a tremendous value for the high quality meals we offer. Still, our true competition is against the food giants offering meals at the lowest price point. For us to credibly say we want to provide healthy, delicious and nutrition meals to everyone, we must be able to offer an option to everyone.
Thistle is a proponent of a future in which vegan and plant-forward options are available to everyone looking to lead a healthy lifestyle and reduce meat consumption. Our meals are held to a strict internal nutritional standard (for instance, all of our lunches have at least 20g of protein) to make sure that plant eaters are never short changed.
We work every day to enhance customer experience and make the journey of discovering, enjoying, and building a habit around healthy eating a human experience. We believe Thistle is a great component of that experience and work tirelessly to make it simple and convenient for our customers to eat healthy.
At Thistle, organic and seasonal ingredients are a given. Food waste and sustainable packaging is always top of mind. We partner with leaders in the field of nutritional science and environmental stewardship to insure the company’s approach to product development and customer communication is based in current and sound nutritional science.