We started our journey back in December of 2013 with a single raw, cold-pressed juice pop-up in
The Mission District, San Francisco. As former busy professionals coming from the world of law,
finance, consulting and academia, we wanted to start a company that offered folks like us access
to healthy and high quality foods. We didn’t have much food experience but we all prioritized
our health and wanted to start a company with products that allowed us to live our busy lives
and stay healthy at the same time.
From the moment we began, we dreamed of expanding beyond juice. In line with our mission, we
also aimed to produce delicious and nutritious meals, made with organic, local and sustainable
ingredients, and deliver them fresh to customers’ doorsteps to make it incredibly easy to get
and stay healthy.
More than two years, thousands of meals, and hundreds of recipes (and one baby!) later, we are
now proudly sharing our healthy and delicious products across the Bay Area. Today we are a
thirty-strong team – and growing fast. Come join us!
We started this company because we want to improve health and wellness for all. We believe
that the best way we could nurture the world's health is by reconnecting people to nature,
to real foods, in a way that delivers the optimal amount of nutrition and that cares for our
environment.
We approach our commitment to sustainability along three fronts:
A Community Approach
Our bottom line is measured not only by profits but also our impact on people and our planet.
We build partnerships with local organizations and find ways to give back to the communities
we work with. Some of the companies & organizations we work with are:
- Berkeley Food Pantry (food bank)
- The Market
- Earl’s Organics
- Kuli Kuli
- Muffin Revolution
- Roli Roti
- Santa Cruz Coffee Roasting Co
- Seed + Salt
Reducing Our Footprint
We take care to reduce our energy, water, and waste footprints across our supply chain. We even
donate the by-product of our pressed juices and meals to local farmers for composting.
Sustainable Sourcing
We source all of our fruits, vegetables, and nuts from local, organic farms that provide the
highest quality ingredients in a sustainable way and that treat their workers with respect. Some
of the farms we source our ingredients from include:
- Happy Boy Farms
- Cal-Organic Farms
- Sepse Creek Organics
- Bunny Luv / Grimmway Farms
- Devine Organics
- Viva Tierra Organics
- Covilli Brand Organics
- Stehly Farms Organics
- Hedger Organic Farms
