We started our journey back in December of 2013 with a single raw, cold-pressed juice pop-up in The Mission District, San Francisco. As former busy professionals coming from the world of law, finance, consulting and academia, we wanted to start a company that offered folks like us access to healthy and high quality foods. We didn’t have much food experience but we all prioritized our health and wanted to start a company with products that allowed us to live our busy lives and stay healthy at the same time.
From the moment we began, we dreamed of expanding beyond juice. In line with our mission, we also aimed to produce delicious and nutritious meals, made with organic, local and sustainable ingredients, and deliver them fresh to customers’ doorsteps to make it incredibly easy to get and stay healthy.
More than two years, thousands of meals, and hundreds of recipes (and one baby!) later, we are now proudly sharing our healthy and delicious products across the Bay Area. Today we are a thirty-strong team – and growing fast. Come join us!
We started this company because we want to improve health and wellness for all. We believe that the best way we could nurture the world's health is by reconnecting people to nature, to real foods, in a way that delivers the optimal amount of nutrition and that cares for our environment.
We approach our commitment to sustainability along three fronts:
Our bottom line is measured not only by profits but also our impact on people and our planet. We build partnerships with local organizations and find ways to give back to the communities we work with. Some of the companies & organizations we work with are:
We take care to reduce our energy, water, and waste footprints across our supply chain. We even donate the by-product of our pressed juices and meals to local farmers for composting.
We source all of our fruits, vegetables, and nuts from local, organic farms that provide the highest quality ingredients in a sustainable way and that treat their workers with respect. Some of the farms we source our ingredients from include:
We believe in a well-rounded approach to nutrition. We’re not strictly vegans, vegetarians, paleo, gluten-free or raw foodies. We don’t believe in extremes. We believe in moderation and balance, in simple, clean, whole foods made with loving hands and organic, seasonal ingredients.
We believe in the power of plants, and in eating (and drinking!) the rainbow. Our meals are primarily plant-based, and the fruits and vegetables we serve are packed with nutrients, phytochemicals & antioxidants sourced seasonally from local farms to ensure only the freshest, most nutrient-dense ingredients make it to your plate.
We love healthy fats (from sources like avocados, nuts & seeds) and small portions of protein-rich, nutrient-dense grains (e.g. quinoa, amaranth) to help keep you satiated, energized, and glowing throughout the day.